The Importance of Color Grading in Videos: Presets and LUTs

Color Grading has become an essential part of post-production for videos and images. We live in a world where multimedia content is increasingly relevant, and tools like Presets and LUTs are becoming more important.

What is Color Grading?

Color Grading, or color correction, is the process of adjusting and manipulating the colors in a video to enhance the atmosphere, narrative, and overall aesthetic of the production. With these techniques, creators can control tones, contrasts, highlights, shadows, color balance, and more. Color Grading is something completely unique to each individual, as every person has their own style and way of conveying a message. And that’s what makes it truly amazing.

For example, if we are watching a thriller scene, we would use cooler and more desaturated tones, whereas in a romantic comedy, warm colors would predominate. This is where Presets or LUTs play a very important role.

What Are LUTs and How Do They Work? Advantages of Using Them

LUTs are tools that allow you to colorize your videos and images with just a few clicks. These files help editors save time and achieve consistent results across different projects, providing a starting point that can be adjusted and refined.

There are many types of LUTs, but the most popular are Cinematic LUTs, which are designed to give your video a more cinematic look.

If you’d like to try a Cinematic LUT for free, just leave your email in the form below, and I’ll send it to you.

As a content creator, one of the things I enjoy the most is Color Grading. That’s why I’ve spent many hours (entire weeks) working on designing my own LUTs to save time and achieve a cinematic look in my videos with just a few clicks. Below, you’ll find some examples to see the before and after of applying my LUTs and Presets.